Key insights from the GlassHat research include:
* Online betting is currently worth $774 million per annum and growing at 15% YOY
* Sportsbet.com.au currently have the majority of market share at 11%, with tab.com.au closest behind with 4%
* There are over 20 million unique searches being used by customers in the gambling market
* 'Melbourne Cup' is the most popular term in Australia, however 'betting' is the most valuable
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