Using our unique GlassHat technology, Search Academy recently released the first in a series of research across different industries.
Key insights from our research into the Australian Loans Industry:
* Australian Loans providers currently spend approximately $34m trying to attract consumers, yet the opportunity is 3 or 4 times the size of this at $146m.
* It's not just the big brand banks who are currently realising the potential of Organic Search, third on our list was Cashfirst.com.au taking over $7m per annum as at November 2012.
* "Debt consolidation" terms are the most valuable yielding advertisers $18 per click on average.
* The average Australian is searching for a $5,000 loan over a 3 to 10 year period.